New Website and Marketing Tools

The Development Team has been working on some new tools to help ease the flow of information about Genesis Development and its programs.

The first project was the redesign of the company  website. In early 2017, Genesis partnered with Rippke Designs, a small web developer in Ames, IA. The task was to easily convey the complex information that makes up Genesis Development and do so in an eye catching, appealing and professional way.

After some focus groups, design meetings and coding, the new site was ready to have all of the content added and went live in the first part of August. The new website is available at www.genesisdevelopment.com

While the website was under construction, Genesis also  partnered with Morgan Park Studios, a video production company in Madrid, IA, to create a promotional video for Genesis and the many programs that are offered. After a couple days of shooting member activities and interviews and a couple of months of editing, Genesis received a new promotional video. This video can be seen on the homepage of Genesis’ new website or on the Facebook page.